Google Ads Widgets
Integrations
The Google Ads integration puts paid performance — spend, clicks, impressions, conversions and cost per click — in the same report as organic search and traffic, so clients stop reconciling three dashboards themselves.
Why This Integration Matters
- Show paid and organic side by side, in one link, on one set of dates
- Report spend against conversions rather than clicks alone
- Spot a campaign burning budget without converting, in the same view the client already opens
- Give the report its own PPC tab, so paid work is a section rather than an afterthought
Paid Performance Widgets
Google Ads summary
Ad spend, clicks, conversions and cost per click at a glance, each with a month-over-month delta and both compared windows named underneath.
Ad clicks trend
Daily Google Ads clicks, with the same 30 / 60 / 120 / 180 / 365 / all-time range selector as every other trend chart in the report.
Ad spend trend
Daily spend over time — where the budget actually went, plotted rather than summarised.
Ad impressions trend
Daily impressions, the reach half of the picture and the first place a budget or bidding change shows up.
Conversions trend
Daily conversions over time — the number that decides whether the spend was worth it.
Campaign performance
A sortable campaign table with clicks, impressions, CPC, conversions and spend, so the winners and the money pits are one click apart.
Dates that behave
The Ads series ends at yesterday, never today, so a part-day can't shorten this month against a complete baseline. And because Ads attributes conversions back to click date for the whole conversion window, recent days keep filling in — the report says so rather than letting it read as a slump.
Connecting takes one access grant
You connect your own Google account once, in your dashboard. Your client then invites that address to their Google Ads account with Read-only access — we never write, never change bids, never touch budgets. If they haven't done it yet, the report shows them the steps. You can also pin a specific customer ID per report when an account sits under a manager (MCC).