Views by Page title and Screen Class
Shows the total number of views for each page title and screen class combination, giving insight into which content or views/screens users engage with most frequently.
Page title and screen class Breakdown
Provides a detailed breakdown of engagement metrics such as views and users for each combination of page titles and screen classes.
Total Users by Page title and screen class
Displays the count of unique users who viewed specific page titles or screen classes, helping identify the most visited pages or screens.
Users by Age
Breaks down your user base by age group, useful for tailoring content and marketing strategies to different demographics.
Users by Gender
Provides gender distribution of your users, enabling more personalized and inclusive audience targeting.
Ecommerce Purchases by Item Name
Shows how many times each product has been purchased, helping identify top-selling items and product performance.
Users by Language
Displays user distribution by the language settings of their browsers or devices, offering insights into international reach.
Users by Operating System
Breaks down user data by operating system (e.g., Android, iOS, Windows, macOS), useful for technical optimization.
Ecommerce Purchases by Order coupon
Highlights the use of promotional coupons and how they influence purchases, assisting in measuring marketing campaign success.
Users by Platform
Shows user activity segmented by platform type (Web, iOS, Android), aiding platform-specific UX improvements.
Users by Platform / Device Category
Displays user count segmented by both the platform and the device category, giving a full picture of user access patterns.
Users by Screen Resolution
Lists the various screen resolutions used by your users, helpful for responsive design optimization.
Sessions by Session Default Channel Grouping
Shows sessions categorized by acquisition channels (e.g., Organic Search, Paid Search, Referral), giving insight into traffic sources.
Users by Session default channel grouping
Breaks down users by the default marketing channel through which they were acquired, helping measure campaign effectiveness.
Sessions by Session Google Ads Campaign Type
Shows how different types of Google Ads campaigns (e.g., Search, Display) contribute to user sessions.
Total Revenue
Displays total revenue generated over a specific time period, helping assess business performance and ROI.
Users by Device Category
Segments users by device type (mobile, desktop, tablet), useful for platform-specific experience tuning.
Users by Device Model
Shows the exact device models used by your audience, helping optimize performance on popular hardware.
Total users by Event name
Displays the total number of unique users that triggered each specific event, useful for measuring feature adoption.
Event count by Event name
Counts the number of times each event was triggered, indicating the frequency of key actions on your site/app.
Event count and Users by Event name
Shows both how often each event occurred and how many users were responsible, providing full event engagement context.
Events Breakdown
Offers a comprehensive overview of all user-triggered events and their respective metrics, useful for behavior analysis.
Users by City
Breaks down your user base by city, providing localized insights for geo-targeted campaigns.
Users by Country
Displays user distribution by country, helping assess international reach and performance.
Users by Country Breakdown
A detailed analysis of user engagement metrics segmented by country, beyond just user count.
User activity over time
Tracks how user activity trends over a selected period, useful for identifying spikes, drop-offs, or seasonality.
Users VS New Users
Compares the total number of users with newly acquired users, helping measure user acquisition vs retention.
Average Purchase Revenue
Displays the average revenue generated per purchase, giving insight into customer spending habits.
User stickiness
Measures user retention over time (DAU/WAU/MAU), helping track how frequently users return to your app or site.
Users by Interests
Shows categories of interests users fall into, based on affinity groups and in-market segments. Useful for content and ad personalization.
Users by Browser
Displays the browser preferences of users (e.g., Chrome, Safari), helping address compatibility issues.
Users by Browser Breakdown
Provides detailed metrics segmented by browser types, useful for technical diagnostics and testing.