The Google Analytics integration pulls your most significant user behavior, traffic, and revenue data into a single central dashboard.
This integration is designed to support both high-level performance monitoring and deeper analysis across content, audience demographics, acquisition channels, and ecommerce activity.
Google Analytics data is one of the most powerful tools when it is easy to access and interpret. By connecting Google Analytics, you can:
Shows the total number of views for each page title and screen class combination, giving insight into which content or views/screens users engage with most frequently.
Provides a detailed breakdown of engagement metrics such as views and users for each combination of page titles and screen classes.
Displays the count of unique users who viewed specific page titles or screen classes, helping identify the most visited pages or screens.
Breaks down your user base by age group, useful for tailoring content and marketing strategies to different demographics.
Provides gender distribution of your users, enabling more personalized and inclusive audience targeting.
Shows how many times each product has been purchased, helping identify top-selling items and product performance.
Displays user distribution by the language settings of their browsers or devices, offering insights into international reach.
Breaks down user data by operating system (e.g., Android, iOS, Windows, macOS), useful for technical optimization.
Highlights the use of promotional coupons and how they influence purchases, assisting in measuring marketing campaign success.
Shows user activity segmented by platform type (Web, iOS, Android), aiding platform-specific UX improvements.
Displays user count segmented by both the platform and the device category, giving a full picture of user access patterns.
Lists the various screen resolutions used by your users, helpful for responsive design optimization.
Shows sessions categorized by acquisition channels (e.g., Organic Search, Paid Search, Referral), giving insight into traffic sources.
Breaks down users by the default marketing channel through which they were acquired, helping measure campaign effectiveness.
Shows how different types of Google Ads campaigns (e.g., Search, Display) contribute to user sessions.
Displays total revenue generated over a specific time period, helping assess business performance and ROI.
Segments users by device type (mobile, desktop, tablet), useful for platform-specific experience tuning.
Shows the exact device models used by your audience, helping optimize performance on popular hardware.
Displays the total number of unique users that triggered each specific event, useful for measuring feature adoption.
Counts the number of times each event was triggered, indicating the frequency of key actions on your site/app.
Shows both how often each event occurred and how many users were responsible, providing full event engagement context.
Offers a comprehensive overview of all user-triggered events and their respective metrics, useful for behavior analysis.
Breaks down your user base by city, providing localized insights for geo-targeted campaigns.
Displays user distribution by country, helping assess international reach and performance.
A detailed analysis of user engagement metrics segmented by country, beyond just user count.
Tracks how user activity trends over a selected period, useful for identifying spikes, drop-offs, or seasonality.
Compares the total number of users with newly acquired users, helping measure user acquisition vs retention.
Displays the average revenue generated per purchase, giving insight into customer spending habits.
Measures user retention over time (DAU/WAU/MAU), helping track how frequently users return to your app or site.
Shows categories of interests users fall into, based on affinity groups and in-market segments. Useful for content and ad personalization.
Displays the browser preferences of users (e.g., Chrome, Safari), helping address compatibility issues.
Provides detailed metrics segmented by browser types, useful for technical diagnostics and testing.