Insights for agencies

Reporting, metrics and the numbers clients ask about

Practical guides on client reporting, SEO measurement and the dashboards that keep retainers renewing.

66 articles · page 7 of 7

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22 May 2025 · 16 min read

How To Track AI Referral Traffic

Key Takeaways AI referral traffic is quickly emerging as one of the most powerful forces in digital marketing today. It provides innovative new tools to engage with…

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22 May 2025 · 15 min read

What is Client Reporting: A Simple Explanation for Agencies and Clients

Key Takeaways Client reporting is an essential business tool. It provides an understandable report on marketing performance and utilizes KPI’s to help keep clients…

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22 May 2025 · 17 min read

KPIs for Lead Generation

Key Takeaways Monitor lead generation KPIs to determine the true success of your marketing initiatives and inform more intelligent business decisions. Keep an eye…

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22 May 2025 · 14 min read

What is Bounce Rate (Definiton + Tips to improve it)

Key Takeaways Bounce rate measures the percentage of visitors who leave your website after viewing only one page, helping you understand user engagement. A high…

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21 May 2025 · 16 min read

Best AgencyAnalytics Alternatives and Competitors in 2025

Key Takeaways Agencies considering alternatives to AgencyAnalytics should prioritize tools that address feature gaps, enhance data visualization, and support…

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5 May 2025 · 20 min read

What is anchor text and why is it important for SEO?

Key Takeaways Anchor text is the part of a hyperlink that’s visible and clickable. It helps both users and search engines understand what to expect from the linked…

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