Key Takeaways TikTok analytics tools offer valuable information on how users interact with your content, who your audience is, and what is performing well, enabling you to optimize your strategy based on the data. By consistently…
Key Takeaways Customer retention metrics help lay the foundation for predicting revenue, business planning, and finding reliable revenue streams. Retention-centric growth is sustainable growth. It drives up customer lifetime value and minimizes expensive acquisition. By monitoring loyalty and…
Key Takeaways Affiliate marketing platforms link businesses with affiliates, streamline campaign management, track performance, and process payments. Selecting the right platform involves examining features such as tracking reliability, reporting dashboards, integration options, and payment mechanisms….
Key Takeaways What is a good churn rate? It varies based on industry, business model, and company stage, but most mature companies target a churn rate of 5 to 7 percent annually. Monitoring customer and revenue…
Key Takeaways Marketing memes reach audiences with relatable humor, making brand messages more memorable and creating a community. Making shareable, timely memes can spread your brand around the world on social networks. Easy to process…
Key Takeaways Intellectual property (IP) refers to copyrights, trademarks, patents, and trade secrets, all of which provide different types of legal protection for creative and innovative works. Registering and monitoring your IP rights is an…
Key Takeaways Knowing the sustainability reporting landscape allows organizations to appreciate the intertwined functions of standard setters, data aggregators, assurance providers, and regulators in guiding impactful disclosures. Choosing the right reporting framework depends on factors…
Key Takeaways Report ethically — build trust with stakeholders and the public through honesty, accuracy, transparency, and respect for privacy. Businesses need to establish guidelines, perform audits, and cultivate an environment of integrity when it…
Key Takeaways Data privacy laws differ across regions. The EU, US, and APAC each follow different regulatory models that organizations need to be aware of. Becoming compliant frequently entails adjusting business practices, mobilizing expensive new…
Key Takeaways Dig deeper than your client’s stated goals by seeking out unstated objectives, hidden stakeholders, and measures that actually define client success for more resonant project results. Always have open discussions and listen for…